According to NextAfter, removing links in the navigation header on donation pages results in a 195% increase in donations.Īccepting PayPal in addition to credit cards is a good idea to accommodate those donors that prefer to give through PayPal, but don’t make all donors use PayPal. In addition to their logo and color scheme, their donation page(s) are hosted on their domain ( /site/Donation), but do not include the navigation header of their website so the donor’s sole focus is places on completing the donation form. According to Network for Good, one in six online donors will drop out of the donation process if they are sent to a third-party website.Ī good example of a donation page is the Children’s Defense Fund. Sending donors a third-party payment site, such as PayPal, is problematic if that is the only way that donors can give. 1) Ensure that your donation page(s) match the branding of your website and are hosted on your website domain. Having a mobile-compatible website is now a standard best practice and that is especially true for your nonprofit’s donation pages. Also important to be aware of is that 28% of online donations made in 2020 occurred on a mobile device. Related Certificate Program: Certificate in Digital Marketing & FundraisingĪccording to the 2022 Blackbaud Charitable Giving Report, online giving grew 9% in 2021 and now accounts for 12% of a nonprofit’s total revenue and those numbers will continue to grow in coming years. Related Webinar: Online Fundraising Best Practices for Nonprofits Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. This is the fourth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits, written and presented by Heather Mansfield.
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